The business corporation Valorizar o Sociedade Hoteleira de Turismo SA (hereinafter referred to as the “Company”), responsible for operating the restaurant establishment
Rooftop Bar Mundial, is committed to protecting its customers’ personal data and respecting their privacy in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR).
This Privacy Policy explains:
- What personal information we collect and process and why we do so;
- How we use this information;
- The choices we offer, including how to access and update information.
1. Data Controller
The controller of your personal data is
Sociedade Hoteleira de Turismo SA, headquartered at
Praça Martim Moniz 2, Lisbon. For any questions related to this policy, you can contact
dpd@phchotels.pt.
2. Legal Basis for the Collection and Processing of Personal Data
By accessing and using our website, its content, and/or our services, the user freely and expressly accepts and consents to the collection and processing of their personal data by
Rooftop Bar Mundial as provided in this Privacy Policy. Data collection may occur, for example, when:
- You subscribe to our newsletter by email or through our website;
- You request registration or participate in events organized by the Company;
- You use our reservation or ordering services or interact with our websites.
3. Types and Purposes of Data Collected
We may collect the following types of personal data based on your interactions with our restaurant:
| Type of Information |
Description |
Purpose |
Legal Basis |
| Identification Information |
Name, email, phone, address (if applicable). |
Manage reservations, answer questions, send personalized marketing campaigns. |
Performance of contract, Consent, Legitimate interest. |
| Reservation Data |
Date, time, number of people, dietary preferences. |
Manage reservations and offer personalized service. |
Performance of contract. |
| Payment Data |
Credit/debit card information (via secure gateway). |
Process payments for reservations or orders. |
Performance of contract, Compliance with legal obligation. |
| Browsing data |
IP address, cookies, website behavior. |
Analyze website traffic, personalize the experience, and target advertising. |
Consent (for cookies), Legitimate interest. |
| Marketing preferences |
Interactions with campaigns and newsletters. |
Sending communications Personalized. |
Consent. |
4. Purposes of Data Processing
We collect personal data for the following purposes:
- Reservation Management: To process and manage reservations.
- Communications and Marketing: Send personalized promotional communications and advertising campaigns on platforms such as Google Ads, META (Facebook and Instagram), and offline channels such as SMS and postal mail.
- Targeted Advertising and Remarketing: We use data to create custom audiences and target ads through cookies and third-party platforms (Google Ads, META), offering relevant ads based on user behavior on the website.
- Customer Service: Respond to questions or requests for information.
- Website Improvement: Analyze user behavior to improve navigation.
- Payment Processing: Facilitate the processing of financial transactions safe.
5. Data Sharing with Third Parties
We only share your data with service providers acting on our behalf, such as:
- Booking platforms: To manage and confirm your reservations.
- Email marketing and advertising services: To send personalized campaigns (Google Ads, Meta).
- Payment service providers: To securely process payments.
- Integration with CRM and Marketing Platforms: To manage omnichannel campaigns (online and offline), ensuring a personalized experience at all touchpoints.
Personal data may be shared with third parties only when necessary to comply with legal or judicial obligations.
6. Existence of Automated Decisions
The Company’s website may automatically collect information about your visit, such as IP address, interactions, and page views, for navigation analysis and targeted advertising purposes.
7. Cookies and Similar Technologies
We use cookies on our website to improve the user experience and for marketing purposes, including
remarketing and personalized advertising. The cookies we use include:
- Essential Cookies: Necessary for the basic operation of the website.
- Analytics and Marketing Cookies: Used to track user behavior and offer personalized ads through platforms such as Google and META.
You can manage or disable cookies directly through your browser settings. For personalized advertising, you can refuse the use of cookies by following the instructions of the advertising platforms.
8. Security Measures
The Company adopts appropriate technical and organizational measures to ensure the security of personal data against unauthorized access, loss, destruction, alteration, or improper disclosure. However, we warn that the Internet is not a completely secure medium and that transmitted data may be subject to vulnerabilities.
9. Data Retention Period
Personal data is retained only for the time necessary for the purposes described in this policy, or as required by law. The specific period depends on the type of data and the purpose of the processing.
| Purpose |
Retention Period |
| Reserve Management |
Until the reserve is fulfilled or in accordance with tax obligations (5 years). |
| Marketing and Newsletters |
Until consent is revoked or after 5 years of inactivity. |
| Payment Data |
For the period necessary to comply with legal obligations, such as taxation (up to 10 years). |
| Cookies and Browsing Data |
Until consent is revoked or according to browser settings. |
10. Data Subject Rights
Under the GDPR, you have the right to:
- Access your personal data and request a copy.
- Correct or delete inaccurate or outdated personal data.
- Limit processing or object to the use of your data for marketing purposes.
- Revoke consent at any time, without prejudice to the lawfulness of processing based on prior consent.
To exercise any of these rights, please contact
dpd@phchotels.pt.
11. Privacy Policy Changes
We reserve the right to update this privacy policy. Changes will be posted on our website, and your continued use of the website after the changes constitutes acceptance of the new policy.
TERMS AND CONDITIONS
1. Acceptance of Terms
By using the
Rooftop Bar Mundial website, you accept these Terms and Conditions. If you do not agree with them, please do not use our services.
2. Available Services
Our website offers services such as online reservations, takeout orders, and newsletter subscriptions. All services are subject to availability and confirmation by the restaurant.
3. Reservation Policy
Reservations made online or by phone are confirmed via email or SMS. The restaurant reserves the right to cancel or change reservations, giving the customer as much advance notice as possible.
4. Cancellation Policy
To cancel or change your reservation, please contact us at least 24 hours in advance.
5. Intellectual Property
All content on the website, including text, images, logos, and graphics, is the property of
Rooftop Bar Mundial and is protected by copyright. Unauthorized reproduction is prohibited.
6. Limitation of Liability
We are not responsible for any damages resulting from the improper or incorrect use of our website or our services, except as required by law.
7. Changes to the Terms
We reserve the right to modify these Terms and Conditions at any time. Changes will be effective upon posting on the website, and your continued use of the website will be considered acceptance of the new terms.